Vattenfall

Brand and product experience for the move from Nuon to Vattenfall

Vattenfall Netherlands had six months to move every online touchpoint from Nuon to Vattenfall. Together with Clutch on brand and identity, I led the iO product and service squads that turned the new brand into one product experience. We built the style guide, the design system and the customer journeys across web and app, so brand and product told the same story: fossil free within one generation. That same system became the foundation for an AI enhanced chat tool that turns public home data into tailored energy advice. The rebrand won Silver in the Corporate category at the Dutch Interactive Awards 2020.