Van Lanschot Bank

Omnichannel brand and identity transformation

I led a blended Van Lanschot and agency team through the brand and digital renewal, translating a new identity into one experience across banker, client, physical and digital touchpoints. Pronounced colours, a modern logo, stylish illustrations, personal stories and inspiring photos. The new identity and revitalised platforms centre on modern design, personalised service and a rich editorial experience that reads like a magazine. A custom design methodology keeps the expression consistent, while a component based system makes agile development possible. The editorial UX approach puts quality content before quick monetisation, and personalisation (validated through eye tracking and research) runs through all of it.