iO Digital

iO Digital, one brand for many leading agencies

Together with Henry Klerckx, as a Creative Director duo, and Art Director Mark Vogelaar, I helped shape the iO brand from its earliest stages. Rather than forcing the different agencies into one uniform identity, we made their diversity the starting point. We developed a flexible visual system built around a vibrant colour palette, modular graphic forms derived from the logo and a design language that could work across different teams, disciplines and campuses. This gave iO a recognisable and cohesive identity while still leaving room for variation, expression and growth.