Seven days of rain
Teaming up with MediaMonks, GEOX immersed volunteers in seven days of nonstop precipitation, showcasing the shoes' waterproof technology in real-life scenarios. From exploring the city to work obligations and romantic encounters, the campaign underscored GEOX's commitment to urban comfort and environmental responsibility, promoting sustainable fashion choices for city dwellers.
Demonstrating GEOX's Amphibiox shoes' resilience and eco-conscious design amidst Barcelona's relentless rain, emphasizing their contribution to sustainable urban living.
Seven days of rain as live product test
Real time content from Barcelona
Creative strategy at MediaMonks
Increase of 12% in Website Traffic
Increase of 14% month-over-month post-campaign
