Global brand across an enterprise portfolio
I led strategy and design across a global GE programme spanning 10+ business verticals, translating complex technologies and priorities into an editorial approach built around human impact. By connecting technical innovation with real-world stories, we created a clearer, more personal brand experience. The framework aligned stakeholders and global teams around one shared story.
GE seeks to connect digital solutions with real-life applications while emphasizing its people and initiatives' role, aiming to highlight both personal impact and business goals.
Product owner strategy, UX and design
Expert team across 10+ verticals
Global teams in a 24/7 workflow
10% conversion rate from audience engagement to action
Employee advocacy score of 75
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