Eneco

Personalized engagement to empower energy transition

Collaborating with We are you, Eneco embarked on a journey to expand, improve, and personalize its online presence. The focus was on leveraging personalization to enhance customer engagement and guide visitors efficiently through their energy-related tasks. By implementing a smart platform built on Sitecore, Eneco was able to deliver tailored content and experiences to its customers. This personalized approach not only improved customer retention but also led to a 10% increase in e-commerce funnel performance. Additionally, by involving all stakeholders within Eneco and conducting workshops to determine profiles and desired personalizations, support for the changes was garnered across departments.