Ebbinge

A leadership consultancy that reads like its leaders talk

I directed the course and the choices behind the proposition through intensive meetings and sessions. Together with strategist Laurien, we set the strategic direction to carry the brand into the digital proposition and its execution, and I guided the strategy and UX teams in their direction, choices and delivery. The result is a site built around people, not services, with portraits and interviews on the home page and filterable overviews for vacancies, courses and content.