Diadora's endurance campaign for sustainable sportswear
Diadora launched the "Make it Bright" campaign, demonstrating the endurance of its N9000 shoes through a relay run from Italy to Spain. The campaign offered daily footage and live updates, allowing customers to follow the shoes' journey online. By showcasing the shoes' durability in a real-world endurance test, Diadora emphasized its commitment to sustainability and quality. This innovative approach not only engaged customers but also inspired them to enjoy sports and the outdoors while promoting the longevity of Diadora's sportswear.
Diadora highlights durability and sustainability in sportswear, aiming to engage customers with an innovative campaign.
Relay run Italy to Spain as product proof
Daily footage and live updates
Content strategy as a daily series
Over 1 million views during the campaign.
Nearly 50,000 social media mentions with the hashtag #MakeItBright
