Autonomy for financial dreams with Credit Europe Bank
Credit Europe Bank wanted to win customers with a digital bank built around personal goals, not products. I led strategy and product design across teams in Turkey and the Netherlands, from research to service design. We reworked internal processes so product teams could build the features customers actually needed, and judged the work on one question: does this bring people closer to their financial goals? Digital account openings grew 15%.
Turning a traditional bank into a personal digital service, in a market full of fast moving competitors.
Strategy and Product Design Direction
Leading teams in Turkey and the Netherlands
Spanning from Research to Service Design
15% growth in digital account openings
10% rise in engagement leads to 25% increase in revenue
