Everything Germany streams, under one brand
At Bravoure I guided the teams behind the rebrand and its execution: the brand, creative and experience groups. We worked in two rhythms. Every week the teams came together at Bravoure to set direction, review work and make the big calls, and in between they worked independently at Cliq, close to the product and the people building it. That blend gave Cliq the creative excellence of an agency and the efficiency of an in house team. The brand evolved with the product, from first idea into one design language across six touchpoints: two native mobile apps, three native TV apps and a web environment for onboarding, accounts and acquisition. Visual discovery, guided navigation and personalised recommendations led every decision.
Germany had no streaming platform that brought movies, series, music, audiobooks, sports and games together. Cliq wanted to be the first, with a brand people trust and a launch on mobile, TV and web at once. That meant a rebrand and its execution had to move at the pace of a startup, without losing the quality of an agency.
Rebrand and execution in one rhythm
Brand, creative and experience teams led
Agency excellence, startup efficiency
3 German Brand Awards
6 touchpoints at launch (2 mobile, 3 TV, 1 web)
