Putting the women who shaped Amsterdam on a pedestal
History tends to remember the men. With the museum we built a platform that puts the women who shaped Amsterdam on a pedestal: anyone can send in an ode, as a letter, video, photo or poem, and every ode enters the collection. I set the course with the museum and Jasper, technical director at Bravoure, and put the teams in position to deliver. Launched on International Women's Day 2024, it grew into a podcast, an exhibition and a book. Campaign and identity by designer Isabelle Vaverka.
Make visible how much women contributed to Amsterdam, through many voices instead of one story, with every ode entering the museum collection.
Course and delivery set with the museum
Open platform for a city's memory
Every ode enters the museum collection
100 women brought into the spotlight
500+ public stories collected
