Ahold Delhaize

Revolutionizing retirement planning through accessibility for everyone

Leading product teams focusing on the public domain and login dashboard, ensured Ahold Delhaize Pension's platform was user-friendly. With easy access to retirement plans and a custom pension planner, employees can make informed decisions. Security measures, compliant with GDPR/AVG, ensure data safety, enhancing trust. Positive brand perception and increased conversion rates reflect successful engagement and understanding among users.

Challenge

Many people find pension planning tedious and complex, leading to disinterest and lack of preparation for retirement.

Topics

Led strategy and product teams

Public site, planner and dashboards

Design ops with open workshops

Results

38% more users engaging with financial planning tools

23% rise in active participation leads to 15% more enrollments

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